The Beginning of Beltone
The Beltone story began in the 1930s when Sam and Faye Posen recognized the need for better, more personalized hearing aid technology. Sam set out to help a close friend with hearing loss by creating a smaller, more effective hearing aid. When his friend tried it, he exclaimed he could hear “as clear as a bell.” From that moment, Beltone was born. By 1940, Beltone opened its doors in a modest building in downtown Chicago, where hearing aids were manufactured for more than 60 years. Since then, Beltone has grown into one of the most trusted names in hearing care.
Beltone Ad, Circa 1941
The Fourth Generation
The Beltone family tradition continues with the fourth generation. Zachary Grohler, joined the company in 2013 after graduating from Christopher Newport University. Zach serves as the company’s CEO and a Board Certified Hearing Instrument Specialist, helping guide the continued growth of the family business. In addition, his sister, Jessica Moore, plays an integral role in the business’s day-to-day operations and staff development., For four generations, our family has been committed to helping people hear better and live better. Beltone Southside remains dedicated to providing the most advanced hearing technology available while delivering the compassionate, personalized care our patients deserve.
That commitment has made Beltone Southside a trusted leader in hearing care throughout Hampton Roads, and we look forward to continuing to serve our community for generations to come.
Bari and Zach Grohler on WAVY TV 10 to discuss hearing health and dementia.