Author Archive

Congratulations to our Beltone 2018 President Cup Winner, Bari Grohler!

We are proud to announce that our president, Bari Grohler, won the 2018 President Cup for being North America’s best dealer in 2017.

Bari was inducted into Beltone’s prestigious President’s Club. This award is given to one person each year.

Over 80 dealers and friends flew in from all over the US on Sept 7-8th to celebrate the occasion with a dinner and speeches at the Princess Anne Country Club on Friday night. On Saturday night, the Beltone family did a harbor cruise aboard the Spirit of Norfolk. Below is an oil portrait of Bari that will be placed at the Beltone headquarters in Chicago.

Bari has shown an incredible commitment to excellence, as well as understanding the “Beltone Way”, which means she places each Beltone patient in front of everything else. Bari has successfully embraced the Beltone family spirit, not only following in her parents and brother’s footsteps, but bringing her own two sons into the practice with her. Congratulations again on this fantastic achievement!

78th Anniversary Beltone

78th Anniversary of Beltone

This year marks Beltone’s 78th anniversary.

The company was started in the 1940’s by Same and Faye Posen, when they realized the current hearing aids could not offer the individualized needs of those with a hearing loss. Sam wanted to make hearing aids smaller and more personalized so that individuals could hear the music of life “as clear as the tone of a bell.”

All these 78 years later, Beltone continues to help people hear better, our hearing aid technology is constantly being improved, and our hearing aids are still designed with the individual in mind. With 1,500 offices in North America, Beltone remains the most trusted hearing aid brand on the market today. Our highly trained staff is eager to help you or a loved with your hearing difficulties. Whether you have a mild hearing loss, or a more profound loss our Licensed Hearing Instrument Specialists are happy to find the hearing aid that fits your lifestyle best.

If you or someone you know is having difficulty of hearing, please call our office to schedule a FREE hearing test at 757-337-3802.
How to talk to people with hearing loss

How To Talk to a Loved One About Getting Their Hearing Tested

How to talk to people with hearing loss

Having the Tough Conversation

You’ve noticed for a while now that your mom, grandparent, uncle, or dear friend doesn’t seem to be hearing quite as clearly as they once did. You’ve had a nagging sensation that something is wrong, but you’ve put it off, hoping it will go away. It hasn’t gone away. In fact, it seems be getting worse. One day, your loved one cups their hand to their ear and says, “What was that?” – for the third time this week. Finally, you realize it’s time to have “the talk.” It’s not easy to talk to a loved one about getting their hearing tested. People are private, defensive, or too stubborn to ask for help. And other times they simply don’t think there’s a problem. So how do you talk to a loved one about getting their hearing tested?

1. Ask but Don’t Push

To begin with, you will want to approach the subject matter-of-factly. Start by asking in a calm voice: “Mom / Uncle Fred / Gramps / Sarah, have you noticed any difficulties recently hearing things? I’m only asking because I’ve noticed that you seem to be asking me to repeat things more often. I just wanted to check if you’ve noticed the same thing.” There’s a good chance your loved one will say, “No, everything’s fine!”  That’s okay, leave it there for now. You’ve already planted the idea that there could be a problem.

2. Ask About a Situation

The next time your loved one asks you to repeat something, make a mental note of it so you can bring it up in your next attempt to talk about the subject. “Dad, remember yesterday when we were talking about Sally’s homework? We were both in the living room, but you seemed to have difficulty hearing what I was saying and you asked me to repeat a couple of sentences.” At this point your loved one may have already begun to move away from pure denial and into a slightly more receptive mood. They might nod their head in a puzzled way; half accepting that there might be a problem while still clinging to the hope that there isn’t. Again, that’s okay. The last thing we want to do is make them feel somehow diminished.
Experiencing hearing loss is natural and nothing to be ashamed of, but we all find major changes to either our physical condition or self image distressing.

3. Start with a Simple Online Test to See if You Need More Help

If your loved one appears receptive to your concerns, remind them that they have nothing to lose and possibly very much to gain by taking our quick online hearing test. The test is not designed to treat or diagnose any condition, it’s simply a guide to help you decide whether or not professional assistance is required.

4. Consult an Expert

Following the test, should they determine that they’d like to seek additional assistance, offer to schedule the appointment for them. Offer to join them at the hearing consultation (assuming they are comfortable sharing their medical history with you), and encourage them to talk to you about what the hearing professional recommended. While older individuals are at greater risk of developing hearing loss, remind them that plenty of young people are in the same boat – many under 40-year-old celebrities  have publicly discussed their hearing loss. Talking to a loved one about hearing loss can be very intimidating for you while the fear of hearing loss can be terrifying for them. But there is very little to fear. There are more treatment options  available than one might imagine, as well as incredible advances in both medical science and hearing related technology. There’s a tendency in our society to mock denial (“Isn’t it a river in Egypt?” people joke). But in reality, denial is a valuable coping mechanism – it helps us to slowly accept something that in one dose would be unbearable. You could very well get some push back the first time you broach the subject. Your loved one might find your initial attempt distressing, while you might feel frustration and disappointment. But don’t despair and don’t give up. Fear can be paralyzing, but with a little time, a little patience and a little coaxing, you can guide your loved one towards getting their hearing tested. You can do this. It’s going to be okay. You and your loved one are not alone. Stay positive, allay fears and believe that everything is going to work out — because it will.
Hearing Aid vs. Hearing Amplifier

Hearing Amplifier vs. Hearing Aid: What’s the Difference, Anyways?

Hearing Aid vs. Hearing Amplifier

They’re Not the Same Thing

Combing through any magazine or newspaper nowadays, you’re bound to come across an ad that looks like the most inexpensive hearing aid ever made that claims it’s going to restore your hearing back to a normal hearing level. This is false. These are known as hearing amplifiers and we want you to understand the difference between a hearing amplifier and a hearing aid.

What’s the Difference?

So, what exactly is the difference between a Personal Sound Amplification Product (PSAP), also known as a hearing amplifier and a hearing aid?
  1. PSAPs (or hearing amplifiers) help people hear things that are at low volume or at a distance. They are intended for use by people who do not suffer from hearing loss and should not be used as a substitute for hearing aids by those who actually need hearing aids for hearing loss.
  2. Hearing aids are meant for those who suffer from hearing loss and are customized specifically for the patients hearing needs. Hearing aids differentiate between sounds and amplify them based on the characteristics of that sound. For example, at Beltone, our latest technology has Personal Sound ID, which mimics the natural sound level differences between your ears, helping you identify where sounds are coming from. And, CrossLink Directionality enhances sound quality by monitoring the sound environment and automatically switching to the most natural speech focus settings.
This specific topic is so important, even the Food and Drug Administration (FDA) has become involved.
They say, “Choosing a PSAP as a substitute for a hearing aid can lead to more damage to your hearing. It can cause a delay in diagnosis of a potentially treatable condition. And, that delay can allow the condition to get worse and lead to other complications.”
Take our online hearing test today to see where your hearing health stands. Or, call 757-337-4591 to schedule an appointment with your nearest Beltone location.
Tinnitus hearing loss

How Do I Know If I Have Tinnitus?

Tinnitus hearing loss

How Do I Know If I Have Tinnitus?

Symptoms of Tinnitus

You’ve just settled into bed after a long day at work and you find yourself trying to tune out the buzzing noise you hear in your ears. Does this sound familiar? If so, you may have subjective tinnitus. This kind of tinnitus, which accounts for 95% of tinnitus cases, is the sensation of hearing sound when no external sound is present. People with tinnitus often describe hearing the following sounds:
Beltone staff Wards Corner

Meet the Staff from Wards Corner and Great Neck!

Beltone staff Wards Corner

Josh Grohler: Beltone Runs in the Family

Hello, my name is Josh Grohler, I am the Board Certified Licensed Hearing Instrument Specialist in our Wards Corner and Great Neck offices. I was born in Toledo, Ohio, and my family moved to Virginia when I was in middle school. Even though I have been in Virginia most of my life, I am still a die-hard Ohio sports fan. I graduated from Virginia Commonwealth University and immediately started my adventure with Beltone in May of 2011. I am fourth generation Beltone, my great grandparents and grandparents both worked with Beltone Hearing Aids. Now my mother, Bari, is the owner of Beltone Southside. Most of my family works here at Beltone, so when you come see me, you can count on being treated like a member of my family. My favorite part of my job is putting a set of hearing instruments on a patient for the first time. It is always such a moment of joy when a person realizes how much they have been missing out on and how amplification can completely change their life. When I am not helping people hear, I enjoy playing soccer with my brother, fishing, and working on my saltwater fish tanks trying to replicate a piece of the ocean in my own home. If you need help hearing and you live in Norfolk or near the beach, please give my office a call! I would love to show you the difference hearing aids can make in your life!

Mari Lynn Ledford: Hearing Aid Specialist and World Traveler

Hello! My name is Mari Lynn Ledford. I was born and raised in Johnstown,  Pennsylvania, and moved to Toledo, Ohio, to study at The University of Toledo after graduating high school. In 1990, I began my career in the hearing aid industry and relocated to Michigan in 1992 after becoming a licensed hearing aid specialist. I opened my first office in November of 1992 in Sterling Heights Michigan. In 2009, I became part of the Beltone family in Michigan, opening 3 Beltone offices in Petoskey, Traverse City and Cadillac Michigan. I worked with Beltone from 2009 until 2013. In September of 2017, I decided to make a life change and sold my office in the Detroit area and moved to Virginia Beach to be closer to family and continue my passion of promoting better hearing with Beltone. I have grown to love this area and enjoy walking the boardwalk for exercise. I have been on mission trips to Peru helping to fit children and adults with hearing aids that could not afford them. I am so blessed to work at a profession where I see the smiles on our customer’s faces daily as I help them make their way back into the world of better hearing. I’ve hiked the Inca trails at Machu Picchu, portions of the Appalachian Trail and the North Country Trail. I love to ski and play tennis. Fishing in the Florida Keys, Bahamas and Martha’s Vineyard are also some of my favorite past times. You can visit me any time at our Norfolk and Great Neck locations where I work alongside Josh Grohler.

April Fisher: Beltone is Like Home!

Hey there!  My name is April Fisher. I was born and raised right here in Wards Corner.  I graduated from Granby High School in 2009, GO COMETS!!  I have worked at numerous offices; attorney’s offices, distribution offices and even fast food restaurants, and none compare to my experience here. I have been a part of the Beltone family for a year now. They have been very welcoming and are like my 2nd family.  My favorite part about this office is their loyalty and dedication to their patients. I’ve seen all our specialists provide excellent care and service both in and out of the office and I am so blessed to call myself a Beltone family member. When I am not at work I enjoy spending time with my husband and our cats, volunteering at my church, and knitting.  

Chicago Bears Owner Discusses His Hearing Problem

Bears coach hearing aid

Chicago Bears Owner Discusses His Hearing Problem

Missing the Big Game

Brian McCaskey couldn’t watch a single play when the Bears lost to the Giants in an NFC divisional playoff game in 1991.  Not because the loss kept him from caring, but because he suffered from debilitating vertigo in his hotel that same morning. Doctors eventually diagnosed McCaskey, the second youngest son of Ed and Virginia McCaskey with Meniere’s disease.  Meniere’s disease is an inner ear disorder that is accompanied by ringing sounds and hearing loss.  These hearing difficulties continued for a while, limiting the function of his right ear.  McCaskey visited emergency rooms numerous times while trying a variety of different medications to help.  “With each attack I’d lose more hearing” McCaskey said.

Diagnosing the Problem

Defined medically, McCaskey suffers from a sensorineural loss — damage to the hair cells in the sensory hearing organ called the cochlea. Addressing the issue seven years ago after he lost hearing in his good ear required surgery called endolymphatic sac decompression and shunt insertion, a procedure deemed necessary when conservative treatment fails. It involved going into the part of the skull just under the brain to create a drainage portal. While McCaskey has enjoyed some recovery, his hearing is still quite limited.  “My hearing was gone, and what’s gone is gone — it’s not coming back,’’ McCaskey said. “Birds can restructure their hearing. Fish can restructure their hearing. Humans cannot. Once there is hearing damage to the cochlea and the hair cells inside the cochlea — a structure the size of the tip of your pinkie — there is no going back.’’

Living with Hearing Loss

With all the hearing issues he has faced, McCaskey continues to live the life he wants.  He is still a music buff and continues to attend shows and concerts.  He’s extremely grateful for the tech progress that allows him to enjoy his favorite tunes.  His message to everyone else?  McCaskey said, “I have 48 million brothers and sisters who have experienced hearing loss. It touches everybody, so just encourage people to get help and break that stigma that it’s for older people. It’s not. Reach out, get help and take care of your hearing.’’
How to talk to someone with hearing loss

10 Tips For Talking To People With Hearing Loss

How to Talk to People with Hearing Loss

How to talk to someone with hearing loss

Talking Through Hearing Loss

Hearing loss is not only a challenge for those who suffer from it, but it can also be frustrating for those trying to communicate with them. Even for those using hearing aids, it is not always easy to communicate successfully in all situations. We recommend following these simple tips to improve communication with your hearing impaired friends, family and co-workers: 

5 Reasons Why to NOT Put Off Hearing Health

5 Reasons Why to NOT Put Off Hearing Health

5 Reasons Why to NOT Put Off Hearing Health

When it comes to your health, it’s best to never procrastinate when you think there are issues. A growth on your skin shouldn’t be ignored, a pain in your joints or backs can’t be ignored, and even your own hearing, shouldn’t be taken lightly. Here are 5 reasons why you should definitely not be putting off checking on your hearing health.

Beltone Community Outreach Initiatives

Beltone Community Outreach Initiatives

At Beltone Southside one of our goals is to bring hearing to everyone: not just the people who come into our office. There are many ways we accomplish this, some of which include offering appointments at retirement communities, attending health fairs, giving presentations at senior centers, and by sponsoring the City of Chesapeake 55 and better program.

Winter & Hearing Loss

Relationship Between Winter & Hearing Loss

Relationship Between Winter & Hearing Loss

When it comes to hearing loss, it can come from a variety of sources.  Some hearing losses stem from some genetic disorder, others come from improper hearing or ear care such as enduring loud noises or improperly cleanig.  Hearing loss can even come from something as simple as the aging process.  One particular source however, many do not think about; cold weather.

Winter & Hearing Loss

According to new research, hearing loss can stem from extensive exposure to cold weather.  When the temperature drops, the risk of ringing in the ears and hearing loss increases. This is because there is a higher risk of rogue bones growing in the ear canal along with hardening of ear wax.

Bone growth in the ear canal is known as surfer’s ear because this condition is fairly common among those who surf, as they spend a lot of time in colder water. This condition forms on the top of existing bone in the ears and travels down the canal to the ear drum. The condition can potentially lead to hearing loss and also results in constant pain and ringing in the ears.

Dr. Roger Henderson explained, “In severe cases, cold weather can cause abnormal bone growths within the ear canal, known as ‘exostosis.’ This is the body’s way of attempting to protect the ears by creating a barrier against the cold. Exostosis can constrict the ear canal, contributing to increased ear wax build-up as the ear can no longer expel earwax effectively. This can be heightened in cold weather as wax can harden when ears are exposed to low temperatures, making ears more likely to become blocked.”

Along with contributing to surfer’s ear, cold weather has the unfotunate abolity to harden earwax inside your ear.  This creates a blockage in your ear canal, preventing you to perceive noises properly.

Unfortunately, individuals who use hearing aids are at a much higher risk for hardening earwax because having a “foreign object” in the ear causes it to produce more wax. When wax builds up in the ear, it can lead to infections, earaches, headaches, and ringing in the ears (tinnitus).

During the winter time, it’s important to take good care of your ears.  Be sure to keep them warm as you would your hands and feet.  Wear earmuffs or a hat to keep them warm and cozy.

Schedule your FREE hearing test today 757-337-4591.

Travel Tips for Individuals with Hearing Loss

Travel Tips for Individuals with Hearing Loss

Travel Tips for Individuals with Hearing Loss

Spring is here and summer is fast approaching! Many of us use the summer months to take vacation time and take advantage of the weather to do some traveling. Traveling is typically a fun experience, however traveling with hearing loss and hearing aids can present challenges. For example, if you’re hard of hearing, you may miss boarding calls for flights or trains. Or if you don’t speak the language at your destination, locals’ accents can make it even more difficult to communicate. With this in mind we have come up with a list of tips to help make your travel experience a stress-free one.

Travel Booking Tips for Individuals with Hearing Loss

  • Book your air travel, shuttles and accommodations ahead of time with an agent. Always inform the ticketing agent that you are hard of hearing.
  • Ask for written confirmation of all travel arrangements to avoid any potential confusion at your destination.
  • If you choose to book your travel online, print off all confirmation information including confirmation numbers and take them with you.
  • Consider booking an aisle seat in order to make it easier to communicate with in-flight staff.

Packing Tips:

Best practice is to assume that your destination will likely not have everything you’ll need to maintain your hearing aids. So before you leave on your trip make sure you go through this checklist while packing:
  • Make a list of everything you’ll need to ensure you don’t forget anything.
  • Charge all hearing aid devices and accessories before you leave.
  • Extra replacement batteries or charger.
  • Pack spare attachable accessories – for example wireless accessories to connect to other devices.
  • All necessary cleaning items.
  • cell phone that is compatible with your hearing aids.
  • A convenient carry-on approved case if you will be traveling by plane.
  • Pack an alarm clock with vibration or flashing light functionality.
  • Pack a simple hearing aid repair kit.

Travel Tips for the Hard of Hearing

  • Arrive early at the airport, bus or train terminal and let the boarding agent know that you are hard of hearing and that you will need to be notified in person when it’s time to board.
  • Check the display boards often while you’re waiting in case of flight information changes.
  • Confirm your flight numbers and boarding gates.
  • Inform the flight attendants that you have hearing loss and request that you be informed personally of any in-flight announcements.
  • Don’t be afraid to ask for help. Most fellow travelers are usually happy and willing to help.

Airport Security Information when Traveling with Hearing Aids:

A few things to keep in mind to help keep your travels stress free are:
  • Notify the security officer at airport security that you use hearing aids. You shouldn’t have to remove them, however your hearing aids may set off the walk-through detectors and you may be subject to an additional pat down by security.
  • You don’t need to worry about the metal detectors, x-ray machines or hand-held detectors damaging your hearing aids. They are perfectly safe.
  • You are not required to carry any sort of doctor’s note or documentation of your hearing loss. However, if you prefer to be more discreet, the TSA has a downloadable health notification card available to help you communicate your situation to the security officer. Download, fill it in and print it off prior to travel and keep it with your other travel documents for safe keeping.
  • Devices like hearing aids or pacemakers are exempt from the portable electronic devices policy while flying because they do not emit a signal that may interfere with aircraft systems. The FAA does not require you to turn them off for takeoff and landing.

Tips for Hotel or Resort Vacations with Hearing Loss

  • Learn the phrase, “I am hard of hearing,” in the local language at your destination.
  • Inform the check-in agent of your hearing loss and let them know about your specific needs. This will make for a much more enjoyable experience.
  • Ask the agent whether your hotel is outfitted with emergency notification system for the hard of hearing. (For example: Flashing lights on the smoke and fire alarms.)
  • Ask for an ADA Kit (Americans with Disabilities Act)
  • Put your hearing aids in the same spot every night to make sure you can find them easily.
  • Pick up a local map. When you’re hard of hearing, it is easier to get directions when you can be shown on a map.
Traveling with hearing loss doesn’t have to be stressful. With simple planning, communication and the above tips you can ensure that you have an enjoyable travel experience. Download and take advantage of the HearPlus™ App for the Beltone Legend™Beltone First™ and Beltone Boost™ hearing aids to make your travels even easier!

Schedule your FREE hearing test today 757-337-4591.

Why pretending to hear is bad and how to break the habit

Why pretending to hear is bad and how to break the habit

Why pretending to hear is bad and how to break the habit

Why pretending to hear is bad and how to break the habitWhy pretending to hear is bad and how to break the habit

This may be a familiar scene to you;  you are out with a group of friends, and you start chatting with someone you haven’t met before. The conversations going on next to you are quite loud and there may be music on louder than it needs to be.  Once your conversation starts, you are comfortable as you hear the basics such as their name and where they are from, but when the speaker goes to lengthier, more detailed information, you begin to lose context.  The music and surrounding conversations creep into your ears and take over the voice of the person right across from you.

Unfortunately, you don’t do anything about it.  You let the person go along speaking, missing some key details because we don’t let the other person know, we just can’t hear them.

Why do we pretend to hear?

The easy answer is, we are just too polite.  After having had no problem in the very beginning of the conversation, we see the other person talking as offering up information they are comfortable sharing.  When we can’t hear every detail, we feel bad to interrupt and we just don’t want to be rude.  Maybe we don’t want to draw attention to whether or not we have a hearing problem.

Surprisingly, this isn’t entirely uncommon.  Everyone at some point has pretended they have heard the other person saying something. Think about it, when someone tells you a joke, and you hear a word that you’ve never heard before, an unfamiliar location or celebrity name, you’re not likely to interrupt. You wait for the joke to be over and maybe you fake a laugh. Or if someone is talking about politics and you have no idea what they are referencing, chances are, you nod and say “interesting” without fully comprehending it.

Since we know it’s common and there’s a good explanation for why we do it, here’s some good ways to break the habit.

Breaking the habit

People love to share information about themselves.  If you want to know more about them, but can’t hear, there is no shame in letting the speaker know you are having an issue understanding what they are saying. A great example on how to do this is if you are sitting in the back of a meeting or gathering.  As soon as you start to lose the details spoken, say something like, “I’m sorry to interrupt, but I can’t hear well from down here, and I don’t want to miss this. Do you mind, if I switch places with someone or sit closer.”

The speaker will be glad you are truly interested in what they have to say.

The best thing to do to break this habit is know that the earlier you let the speaker know you don’t understand what they are saying, the better.  This shows, early on, you are invested in the conversation and it also prevents the speakers from repeating themselves.

Every time you miss something because of your hearing loss, think of it as an opportunity to improve your current situation and to educate others for future occasions. When you do this enough, people start remembering what you need and might even make suggestions to make your life easier.

Schedule your FREE hearing test today 757-337-4591.

Hearing Aid Technology: Streaming with Hearing Aids

Hearing Aid Technology: Streaming with Hearing Aids

Hearing Aid Technology: Streaming with Hearing Aids

Beltone Legend™ hearing aid users have the advantage of many different ways to connect audio sources to their hearing aids.

Beltone Legend connects directly to your iPhone®. Your hearing aids will automatically pick up a streaming signal from your iPhone and play the sound through your hearing aids. This is used most often for phone calls; however, it can also be used while listening to audiobooks, music, or videos. Whenever I demonstrate this feature to new users, they are always very pleased with the simplicity of this groundbreaking feature.

Phone Link 2

If you don’t have an iPhone, that’s okay!  Any Bluetooth cell phone can be connected to your Beltone Legend hearing aids by using a Phone Link 2. This little device clips on to your shirt or pocket and will stream the audio signal from your phone to the hearing aids. Samsung® Galaxy products can take advantage of Beltone’s Hear Plus™ App too!

The HearPlus App on your iPhone or Samsung Galaxy devices can be used to manage these wireless systems. Simply open up the App on your phone and toggle through the different accessories that you have added to your network.

TV Link 2

Another one of these accessories is the Beltone TV Link 2. It connects your television to your hearing aids using a wireless system. This system is designed to be sleek and easy to manage, without any cords or connectors hanging from your neck. For users that have been accustomed to the neck loop systems, the Beltone TV Link 2 is a welcomed change.

The wireless connection built into the Beltone Legend hearing aids will seamlessly cross through your living room to receive a high quality signal from your television. If you have a large family and get distracted by others in the room while watching TV, this is a way to “cut-out” some of that background noise while enjoying your favorite programs.

MyPAL Pro

My current favorite accessory is the MyPAL Pro. “PAL” stands for “Personal Audio Link.” This little device is your own personal microphone that you can position however you want to pick up voices in crowded places. This device is the best way to control “Signal to Noise Ratio”: bringing the voices up above the background noise.

The ugly side of hearing loss is that the brain’s ability to process sounds is often diminished at the same time as cochlear hearing loss. The MyPAL Pro gives an advantage to Beltone Legend users that are still struggling in environments with a high-level of noise because of these poor auditory processing abilities.

I’ve found that users enjoy the MyPAL Pro in restaurants and bars, in the car or RV, or even talking from the living room to the kitchen at home. What I like about the latest version of MyPAL Pro is that it also has the ability to be used flat on a table top: ideal for noisy restaurants and meetings.

We love all of our really cool toys!  With these three accessories, the TV Link 2, the Phone Link 2, and the MyPAL Pro, you always have the help of your friendly Beltone professionals to help you integrate these systems into your wireless network.

If you have any questions or would like to schedule a FREE hearing screening, give us a call at 757-337-4591.

What Type of Hearing Aid is Right For You?

What Type of Hearing Aid is Right For You?

Years ago, people shopping for hearing aids had limited options. But technology has come a long way. Many of today’s hearing aids are so small, they’re virtually undetectable when worn.

How can they be so tiny? Today’s digital hearing aids have microphones that transmit sound to a small computer chip, which adjusts the volume and amplifies the sound frequencies needed to help improve your hearing.

The shell of a custom hearing aid is made from a mold of the user’s ear. Shells come in a variety of shapes, styles and colors to better fit the user’s level of hearing loss, daily routines, and cosmetic preferences.

Six Hearing Aid Shell Styles

Choosing what hearing aid will work for you is a personal decision. What works for one person may not for another, even if both have almost identical audiograms (charts that show the degree of hearing loss for low-, middle-, and high-pitched sounds).

As you work with your hearing care professional trying different styles, it’s important to remember most hearing aids will never completely remove background noise. They are able to vastly improve your hearing. However, due to the way we process sound, they cannot make you hear perfectly again.

There are six main hearing aid shell styles. Each has a different appearance and unique features. You should consider your lifestyle, overall health, and daily routines as you determine which type of right for you.

Completely-in-Canal (CIC)

As you may have guessed a CIC hearing aid is practically invisible, because the shell is entirely hidden within the ear canal. Tiny CIC models leverage the ear’s natural ability to collect sound. By taking impressions, CIC hearing aids are tailored to the dimensions of a patient’s ear canal.

Best for
  • Mild to moderate hearing loss
  • Users with good manual dexterity
  • Users looking for a discreet option
  • Users who spends a lot of time outdoors. (These models are less likely to pick up wind noise.)
  • Telephone use

Think the CIC might be for you? Learn more.

In-the-Canal (ITC)

ITC styles are worn in the lower portion of the outer ear by the ear canal. Their medium size makes them relatively discreet while offering a secure fit, easy insertion and removal, and a longer battery life.

Best for
  • Mild to moderate hearing loss
  • Reducing background noise (Larger units include directional microphones.)
  • Users with good manual dexterity
  • Users looking for a discreet option
  • A user who spends a lot of time outdoors. (These models are less likely to pick up wind noise.
  • Telephone use

Think the ITC is right for you? Learn more.

Microphone-in-Helix (MIH)

Like the CIC, the main part of an MIH hearing aid is hidden out of sight in your ear canal. This piece is made from an impression taken during your visit. The microphone is separate and is worn within the concha—the curved groove of your external ear— out of sight. A tiny transparent tube transmits sound from the microphone to the component in your ear canal.

Best for
  • Moderate hearing loss
  • Preserving the natural acoustics provided by the outer part of your ear
  • Reducing feedback
  • Users with limited dexterity and/or reduced vision

Think the MIH is right for you? Learn more.

In-the-Ear (ITE)

All electronic components are included within the case, which completely fills the bowl of the outer ear. The larger battery can power a bigger receiver, making this style ideal for more profound hearing losses.

Best for
  • Profound hearing loss
  • Users who want additional features (telecoil, directional microphone, and wireless streaming)
  • Users with limited dexterity and/or reduced vision

Think the ITE is right for you? Learn more.

Receiver-in-Ear (RIE)

This type of hearing aid is also called a receiver-in-the-canal (RIC), receiver-in-the-ear (RITE), receiver-in-the-aid (RITA), and canal receiver technology (CRT).

The RIE has a small casing that sits behind the ear, which contains all the electronic components of the hearing aid except for the receiver (also called the speaker). The receiver (or speaker) is inside the ear canal connected to the casing by a narrow, transparent tube.

Best for
  • Nearly all types of hearing loss
  • Users who hear low frequencies well
  • Users looking for a fairly discreet option as well as comfort
  • Users with limited dexterity and/or reduced vision

Think the RIE is right for you? Learn more.

Behind-the-Ear (BTE)

About 60 percent of hearing aids sold in the United States are BTE models. A BTE is curved to rest directly behind the ear and connect to the ear canal via a thin transparent tube or a custom-designed ear mold.

Best for
  • All types of hearing loss—mild to severe
  • Amplifying both low and high frequencies
  • Reducing feedback
  • Users on a budget
  • Users with limited dexterity and/or reduced vision

Think the BTE is right for you? Call us for more information! 757-337-4591

Hearing Tests

Everything You Need To Know About Hearing Tests

Everything You Need To Know About Hearing Tests

Hearing Tests Hearing Tests

In life, there are many tests that you must take: pop quizzes, driving tests and college entrance exams. There are also tests that you don’t need to study for, such as eyesight exams or a hearing evaluation.

A hearing “test” or evaluation is recommended to those around the age of 50, unless of course you are experiencing symptoms of hearing loss sooner. A hearing screening includes several tests that measure how well you hear a variety of sounds. However, there are several important steps to complete before your hearing is evaluated. Let’s go through everything you need to know about hearing tests.

Damaging Your Hearing

5 Ways You’re Damaging Your Hearing

5 Ways You’re Damaging Your Hearing

Damaging Your Hearing

Your ears are more sensitive than you think.  When you are young and carefree, playing your music loudly, going to concerts, or heading out to loud bars, doesn’t seem like much of an issue.  The real fact however, is that once ears are damaged, hearing loss cannot be reversed.  Below is a list of things you need to be concerned when thinking about preserving the health of your ears.

Hearing Tests

Are Hearing Tests Free?

Are Hearing Tests Free?

Hearing Tests Hearing Tests

Are hearing tests free? The short answer? At Beltone, hearing tests are free! If you’re perhaps just noticing that you may have a hearing loss or if it’s been noticeable to you for a while, Beltone offers not only a FREE online hearing test, but all of our Beltone locations offer FREE hearing screenings.

The Beltone online hearing test is a quick way to gauge if you should schedule an appointment with your local Beltone office to get a more in-depth screening done. Just make sure you’re in a quiet area or have headphones available to drown out the background noise. Once you start the online hearing test, it will ask you to identify certain sounds and if you can hear those sounds. You will get your results at the conclusion of the test.

Or even more precise than the online hearing test, you can schedule an appointment for your FREE hearing screening at your local Beltone office. During the screening, your Hearing Care Practitioner will assess:

  1. Your personal health history
  2. Check the inside of your ears with a video otoscope, for a completely painless examination
  3. Conduct a word discrimination to test your hearing

…all for FREE!

To schedule an appointment, please call us at 757-337-4591.

Best Hearing Aids

How to find the Best Hearing Aids on the Market

How to find the Best Hearing Aids on the Market

Best Hearing AidsBest Hearing Aids

There are a few key elements to keep in mind while doing your due diligence in researching which hearing aid is the best one on the market today. It’s not just “what’s best.” It’s “what hearing aid is best suited to me and my hearing needs?”

However, if you are relying on Google searches to determine your favorite hearing aid, keep these factors in mind when searching for the best hearing aid on the market:

Fit

Beltone offers 7 different style of hearing aids to match any level of loss and fit to the ear. Be sure to discuss these options with your Hearing Care Practitioner at your appointment to find out which model would best fit your needs.

Speech Enhancement

The Beltone Legend hearing aid features Personal Sound ID™ which delivers sound to your ears naturally, for improved awareness of your environment and a better sound experience. Not all brands of hearing aids offer this feature, so be sure to keep this on your list of must-haves.

Noise Reduction

Wearing a hearing aid for the first time can sometimes leave you wondering why everything in the world is so loud! While training your brain and ears to hear sounds again, your Beltone hearing aid will be able to help you reduce the amount of extra background noise you may be experiencing.

Feedback Reduction

Beltone’s latest technology offers Feedback Eraser with WhistleStop virtually eliminating all whistling that you may remember from your grandparent’s hearing aids of years past.

Still have questions about finding the best hearing aid on the market today? Schedule an appointment with your us today at 757-337-4591. We would be happy to help answer any questions you may have about hearing aids!

Hearing Loss

Hearing Loss: Why Does Hearing Deteriorate As We Get Older?

Hearing Loss: Why Does Hearing Deteriorate As We Get Older?

Hearing LossHearing Loss

Aging certainly has some positive side effects – wisdom gained from life experience, rich relationships with family and often financial security. But unfortunately, growing older can also lead to the deterioration of certain physical systems like hearing. No one likes to experience hearing loss, but part of grasping the change and seeking effective help comes from understanding the causes of progressive hearing loss.

Primary Causes of Most Hearing Loss

The auditory system is delicate and intricate, with tiny hair cells inside the inner ear that amplify sound waves. “The amplification, without which the auditory system is effectively deaf, can be traced to the correct functioning of a group of motile sensory hair cells, the outer hair cells of the cochlea,” says Jonathan Ashmore in an article published by the journal Physiological Reviews. These hair cells break down and die over time. And unfortunately, once the cells are gone they don’t regenerate, so the hearing loss that results is permanent. Other changes to the ear that can occur over time, especially when secondary factors are introduced, are decreased blood flow to the ear, changes to the structure of the inner ear and deterioration of the nerves in the ear. No two cases of hearing loss are identical, but it generally occurs slowly and progressively over time.

Some Secondary Contributors to Hearing Loss

A number of environmental and lifestyle factors are related to the decline of hearing function as one ages. These include damage from noisy environments like factory work or loud rock concerts, genetic factors, smoking, poor circulation, medical conditions like diabetes or medication taken over time. The behavioral risk factors, such as smoking and repeated exposure to loud noises, can be ceased or reduced to help lessen the severity of your hearing loss and improve your general health and quality of life.

What To Do When You Recognize Hearing Loss

No one likes to face the reality of hearing loss, but when you notice that you are asking people to repeat themselves frequently, turning up the volume often, struggling to hear voices over the telephone or hearing a ringing in your ears, you should act quickly to get effective help that will tune you back in to the world around you. In fact, most people don’t even realize they’ve been training their brain to deal with the hearing loss until they get fitted with hearing aids and get to hear the difference. For an initial assessment, you can take the online hearing test at Beltone.com. If you confirm a hearing deficiency, visit your local Beltone Hearing Care Center for a comprehensive evaluation and an introduction to the array of Beltone hearing aid products. We treat each patient as the unique individual they are, and we have a solution that can turn the volume back up on the sounds you want to hear.

Beltone Stands Ready To Help You Navigate

At Beltone, we stand ready with experienced professionals who love helping customers craft the best plan for their hearing needs. Our hearing aid systems are comfortable, convenient, effective and economical, and we pride ourselves on our knowledge of hearing health and our attention to customer service. Call for an appointment today, 757-337-4591.

Improved Hearing

How Improved Hearing Bettered My Life

How Improved Hearing Bettered My Life

Improved HearingImproved Hearing

Dr. Jonathan Brein was living the dream — he had a beautiful family, a 42-foot yacht, a successful private practice in Chesapeake, Virginia. But then, the anesthesiologist started having problems hearing. At first, it was a small inconvenience. He thought his nurses were mumbling. No one knew exactly what caused Dr. Brein’s hearing loss. “Some thought it might have been caused by a viral infection. It was never confirmed.” Whatever the cause of the problem, Brein’s hearing got worse. In fact, his hearing got so bad that the anesthesiologist started having challenges in the operating room. He used hearing aids, but they didn’t solve the problem. One day, a respected fellow physician, the chair of the Department of Ear, Nose, and Throat Surgery at the Eastern Virginia Medical School, told Brein that he had a real problem understanding people in the operating room. Eventually, Brein’s attorney told him, “You have to stop practicing.”

So, Dr. Brein had to leave medicine. Fortunately, he had disability insurance and his children were young. He and his wife spent six years cruising the east coast in their yacht. But eventually, he had to come back to “real life.” Brein’s kids had to go back to school. He returned to Virginia to figure out what to do next. His hearing was a constant problem — he knew he couldn’t return to medicine. One day, he spotted a newspaper advertisement for Beltone.

Brein had tried many hearing aids, but his Beltone experience was different. Hearing aid technology had evolved tremendously. The sound quality had improved, and the hearing aids were so much smaller, making them almost invisible. The Beltone audiologist also made the technology affordable. After getting his Beltone True™ hearing aids, Brein was thrilled. “My wife said ‘you’re scaring me.’ I was talking in a normal tone, and wasn’t telling her to stop mumbling.”

Brein’s improved hearing allowed him to build a second career in real estate. He now owns Home Choice Properties, a company that renovates homes and manages rental properties. Brein says that his business success is not the best part of gaining improved hearing. “It’s about the people in my life — my wife and daughters. If you take a look at people in your lives, those who love you, now they don’t have to suffer with my hearing loss anymore.”

If you, like Dr. Brein are struggling to hear and need help, please call us at 757-337-4591.

Winter Coat Drive

Help Us Spread Warmth and Love This Winter

Winter Coat Drive

This blog post is going to be a little bit different than our usual information on hearing loss, but I feel like this is the perfect outlet to spread awareness on a subject that is close to our hearts here at Beltone.

This week my father-in-law collected leftover bread from Panera Bread and took it to our church, Virginia Beach United Methodist, just like he does every week. Since it has been getting colder he also brought some old winter coats along to donate. As soon as he handed them over, homeless people who were there started putting them on. This broke his heart. When he shared this story with us, we jumped into action. Our entire staff started going through our closets, pulling out coats, sweaters, and blankets to take in to the church. As a group, we decided to make it our mission to do as much as we can for the homeless in our area.

Living in Virginia Beach near the Oceanfront I see homeless people on a near daily basis, during nice, sunny, warm weather it becomes easy to forget what a serious condition homelessness is. When it rains, snows, and the temperature drops it becomes more apparent how dangerous living without shelter is.

In Hampton Roads our average winter temperature is 41.5°F. Nearly 580,000 experience homelessness on a nightly basis in America, about 1,800 of those people are here in the Hampton Roads Southside. In the cold winter temperatures these people have to worry about not only frostbite, illness, hypothermia, and depression. As we turn up the thermostats in our houses we have to wonder what we can do to help.

So, the question is simple: Will you help us spread warmth and love this winter?

If you have any old winter coats, hats, scarves, gloves, socks, blankets please drop them off at your closest Beltone Southside location and we will get them to those who so desperately need them!

Thank you for being a part of our Beltone family and our community.

Sincerely, Becca Grohler

Beulah’s Story

Beulah Combs – A New Lease on Life

Beulah Odessa Combs was born on April 8, 1939, and grew up in Norfolk. After marrying her navy husband, she relocated to Florida with him. His early death left her with a void, so she made the decision to start fostering children since she was unable to have any of her own. She did this for over 10 years. Some of the children would just stay a very short while; others stayed for weeks or months. The last child she fostered was a two year old named Cheyenne whom she loved like her own daughter. She assumed it would be a temporary situation, but circumstances led her to ask for custody of this child. The day of the court hearing, the biological mother saw the love they had for each other and consented to a permanent adoption, giving Beulah full custody. Today, Cheyenne is 16 years old, and college bound and the light of Beulah’s life.

Beulah served in the ministry for some time, but left that calling as she felt her hearing issues compromised her ability to do the job well. In September, 2017, Josh Grohler at the Wards Corner Beltone office fitted her with two Beltone hearing aids correcting her hearing issues. Now, she has a new lease on life! She’s ready to re-invent herself and move forward.

“I just love Josh Grohler at Beltone. He has taken such good care of me. I love my new Beltone hearing aids. They’ve made such a difference in my life.”

Beulah Combs, pictured with Josh Groher, Licensed Hearing Instrument specialist, Ward’s Corner Office

Hearing Aid Prices Vs. Quality: How To Choose

Hearing Aid Prices Vs. Quality: How To Choose

Hearing Aid PricesFor consumers navigating hearing aid prices for the first time, the shopping options can be many. One of your first priorities, understandably, is finding the best price, but a host of other factors help you find the optimal solution to address your hearing needs, in conjunction with your lifestyle. You must weigh hearing aid prices against considerations such as:

  • Initial screening and expertise of your hearing aid specialist
  • The size, quality and durability of the device
  • Sound-processing features
  • Wireless streaming and controls
  • Ongoing support after your purchase
Hearing Aid Prices

Bargains May Not Equal Value

Hearing aids are available through a variety of outlets and range in price from less than $1000 a pair on a web site to $2000 and up for a pair of state-of-the-art models. The bottom line is that hearing aid prices vary because of the sophistication of the technology, its ability to address your hearing loss properly, the quality of sound you hear, and the ongoing support provided by the company behind the product.

Many hearing aid shoppers, eager for a bargain, have opted for a cheaper model only to find that their decision cost them more over time, either because the hearing aid was ineffective for a variety of important reasons or because they had to shell out money over the years for parts and support.

The level of research that goes into producing high quality hearing aids is often reflected by higher prices. At Beltone, we know that your budget is a concern and we strive to keep our prices as low as possible while providing the kind of hearing restoration that can truly transform the quality of your life. You may be able to take advantage of a financing program we offer, or use a hearing aid benefit that your insurance plan may provide.

You Decide Which Hearing Aid Features You Need

The first step for anyone who is noticing hearing loss is to take our simple online hearing check to determine whether you might need further intervention. From there, it is easy to set up an appointment with a Beltone specialist who can help you determine if you are a candidate for hearing aids. Surprisingly, many people who think they need hearing aids, are often suffering from something as simple as excess ear wax or an ear infection, neither of which require hearing aids.

At Beltone, we offer a broad range of hearing instruments at a variety of price points. Our hearing aids are powered by our innovative microprocessor technology with anarray of features to address just about every hearing loss, lifestyle and budget.

Our award-winning 2.4 GHZ technology even allows you to stream sound directly from your favorite electronic devices to your hearing aids, and lets you discreetly control your hearing aids using your smartphone.

Consider the Beltone Difference

Your Beltone specialist will work with you to bring your life back into ideal clarity. When you trust Beltone for your hearing care needs, you are in the best of hands. Beltone has been helping people hear better since 1940, and the Beltone name is the most trusted name in hearing care.

When considering hearing aid prices, remember to consider aftercare. Every hearing aid will need adjustments and cleanings over time. After all, a hearing aid is something that you wear every day. Most Beltone hearing aids are protected inside and out with a special coating called HPF80 Nanoblock that repels moisture and debris. This safeguards delicate circuitry and enhances the ongoing performance of your hearing aids. And with our BelCare™ program, we will look after your hearing aids for as long as you own them. BelCare also gives you complimentary follow-up evaluations, product support, fittings and easy access to batteries and other accessories for the life of your hearing aids. You don’t have to compromise quality for cost when you partner with Beltone to maintain your hearing health.

Schedule Your Free Hearing Evaluation

If you still have questions about which hearing aid is the right one for you, or to find out if you even need hearing aids at all, please give us a call at 757-337-4591!

What is Tinnitus

What is Tinnitus?

What is Tinnitus?

Tinnitus is the name for the perception of sounds such as ringing, buzzing, or hissing when these sounds are not present in the environment. In the United States, an estimated 50 million people experience tinnitus and nearly 12 million people a year seek medical advice.  What is Tinnitus  

What causes tinnitus?

The onset of tinnitus is often related to exposure to loud sounds, which can cause damage to the sensory cells of the inner ear. It has also been associated with excessive ear wax, ear infections, high blood pressure, the aging process, and sensory nerve disorders. Activities which can cause tinnitus include drinking alcohol or caffeine, taking aspirin or antibiotics, and cigarette smoking.

What can you do?

If you have, or suspect you have tinnitus, you should be evaluated to determine what options are available for managing it. When it is determined that there are no specific medical issues involved, there are several options to consider. In the majority of cases, the individual experiencing tinnitus also has a hearing loss. The use of a hearing aid to amplify sounds can help cover up the tinnitus and make it less distracting. Other devices are also available that generate sounds to help mask the tinnitus. Combined with counseling from a hearing professional, these devices can be used to teach the individual how to reduce or remove the distraction of the tinnitus.

How can we help?

Beltone offers hearing  instruments that can be used as both a hearing aid and a sound generator for managing tinnitus. The Beltone Trust with Tinnitus Breaker feature is available in a variety of models and sizes to meet your needs. Along with the Tinnitus Breaker, Trust offers sophisticated digital technology for helping you hear better, even in noisy environments. If you have, or suspect you have, tinnitus, contact your Beltone Hearing Care Professional to discuss how these devices may help you.
Beltone Trust

Beltone Trust™ Named a 2017 Bronze Stevie Award Winner

Beltone Trust™ Named a 2017 Bronze Stevie Award Winner

Beltone TrustBeltone Trust(August 22, 2017) Chicago, IL — Beltone, a leader in hearing healthcare for over 77 years, and the International Business Awards recently announced that Beltone Trust™ was voted a Bronze Stevie Winner for Best New Product in the Health & Pharmaceuticals category.

Beltone Trust™ hearing aids bring those with hearing loss unmatched sound quality and the ability to connect with their hearing care professional outside regularly scheduled appointments through Remote Care™, all while maintaining a sleek and covert design.

A record total of more than 3,900 nominations from organizations of all sizes and in virtually every industry were submitted in this year’s International Business Awards for consideration in a wide range of categories, including Company of the Year, Marketing Campaign of the Year, Best New Product or Service of the Year, Startup of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others.

The International Business Awards are the world’s premier business awards program and all individuals and organizations worldwide — public and private, for-profit and non-profit, large and small – are eligible to submit nominations.

“The IBA judges from across the world were highly impressed with the nominations they reviewed this year. With the level of achievement documented in the nominations from 60 nations, the Stevie Awards are proud to honor organizations that demonstrate a high level of achievement in a variety of industries” said Michael Gallagher, president and founder of the Stevie Awards.

“As the first to bring comprehensive remote fine-tuning to the hearing care industry, we’re expanding accessibility for those who cannot easily visit their hearing care professional. Users can now take full advantage of the superb sound quality and unprecedented customer service, all while wearing this small and discreet device,” said Corrine Perritano, President of Beltone North America. “We are thrilled to receive the Bronze Stevie from the International Business Awards and excited to continue innovating for our customers.”

About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 nominations each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.

Signs of Hearing Loss

Signs of Hearing Loss

Signs of Hearing LossSigns of Hearing Loss

Signs of Hearing Loss

An untreated hearing loss it can be isolating, frustrating, and has almost the same warning signs as Alzheimer’s disease. If you or a family member is living with these symptoms, please schedule them a free hearing test to help determine the cause of the symptoms.

Know the 10 Signs of Hearing Loss… Early Detection Matters!

  1. People seem to mumble more frequently.
  2. You experience ringing in your ears.
  3. You often ask people to repeat themselves.
  4. Your family complains that you play the radio or TV too loudly.
  5. You no longer hear normal household sounds, such as the dripping of a faucet or the ringing of a doorbell.
  6. You have difficulty understanding conversations when in a group or crowd.
  7. You have trouble understanding all the words in conversations.
  8. You find a telephone conversation increasingly difficult.
  9. You have trouble hearing when your back is turned to the speaker.
  10. You have been told you speak too loudly.

Symptomatic similarities between Untreated Hearing Loss and Alzheimer’s Disease

Untreated Hearing Loss Alzheimer’s Disease
Depression, anxiety, feelings of isolation Depression, anxiety, disorientation
Reduced communication ability Reduced language comprehension
Reduced cognitive input Impaired memory (esp. short-term memory)
Inappropriate psychosocial responses Inappropriate psychosocial responses
Reduced mental scores Loss of ability to recognize (agnosia
Denial, heightened defensiveness, negativity Denial, defensiveness, negativity
Distrust and paranoia (e.g., belief that others may be talking about them) Distrust and suspicion regarding other’s motives

Chartand MS: Alzheimer’s & Hearing Loss. Professional Education Course, International Institute for Hearing Instrument Studies, Livonia, MI, 2000.

If you or someone you care about is experiencing ANY of the 10 warning signs, give us a call at (757)497-3900 for your free hearing evaluation.

Announcing Beltone Trust: A Whole New Level of Hearing Care

Announcing Beltone Trust: A Whole New Level of Hearing Care

Beltone TrustBeltone Trust

May 1, Chicago, IL – Today, Beltone launched the innovative Beltone Trust™, bringing those with hearing loss unprecedented sound quality and the ability to connect with their hearing health professional outside regularly scheduled appointments. As Beltone’s fifth generation 2.4 GHz wireless solution, Beltone Trust™ propels the company’s position as the leader in hearing aids for the past 77 years into the future.

Beltone’s all-inclusive hearing care program connects hearing aids, all wireless accessories and smartphone apps to enable people with hearing loss to live life, and hear life, to the fullest. The new Beltone Trust™ features unmatched sound technologies, more convenient fitting software and new remote fine-tuning, making it the most advanced and flexible hearing aid experience available today.

Unparalleled Sound Quality

Hearing aid users will experience exceptional sound quality and hear more than ever before. Beltone Trust™ delivers clear, natural sound, excellent speech understanding and the best sense of where sounds are coming from. Users will benefit from 360-degree audibility and awareness in quiet and speech-only situations, improved hearing in noisy environments and optimized audibility of surrounding sounds.

Remote Care™: Ground-Breaking Customer Service

In addition to unrivaled sound quality, Beltone is bringing remote fine-tuning capabilities to the hearing industry for the first time, allowing hearing care professionals to address a wearer’s needs from anywhere around the world. The new Beltone Trust™, which incorporates real world input from wearers via the cloud without having to schedule and travel to an appointment.

BelCare™: A Lifetime of Care and Protection

Central to Beltone’s customer journey is BelCare™, a program of ongoing care and protection that covers users for the life of their hearing aids. As one of the most comprehensive hearing care programs available, BelCare™ ensures hearing aid users are taken care of from the first screening, through all the years they own their Beltone hearing aids.

While most competitors charge for services like cleaning devices, making adjustments and scheduling follow-up appointments, Beltone is able to offer this type of coverage for free for the life of the hearing aids.

“We are thrilled to introduce our newest technology – Beltone Trust – to our ever-evolving customers,” said Corrine Perritano, President of Beltone North America. “With its unrivaled sound quality, convenient fitting software and groundbreaking Remote Care functionality, we’re proud to offer today’s users hearing care wherever they are. And as an added benefit, we are empowering our Beltone hearing care professionals to deliver a whole new level of personalized hearing care and service in a way that is simple and convenient for our customers.”

For more information on the new Beltone Trust™ hearing aids, please visit www.beltone.com.

Happy New Year from the Beltone Family!

 This year, give yourself the gift of hearing.

As we make our resolutions for the new year, consider treating yourself to improved hearing, with a pair of new hearing aids. At Beltone, we believe in providing Hampton Roads with the latest hearing aids that allows our customers to hear like nature intended. We also believe in providing exceptional hearing aid services. See what our customers from 2016 have to say about us below:


  • Thomas S
    I just received my Beltone hearing aids, and my hearing is so much better. I really can’t believe it!

    ~ Thomas Smathers, Retired from US Marines as Gunnery Sergeant (Virginia Beach)
  • Russell S
    I can hear the cars going by at a normal pace, and people talking. The hearing aids from Beltone have opened up a new world for me – An old world I hadn’t heard in many many years. Thank you Beltone!

    ~ Russell Scherec, Retired US Marines Lieutenant Colonel (Virginia Beach)
  • Ruth B
    I was a previous hearing aid wearer before coming to Beltone, but was not satisfied with the level of service I was receiving. I love the personal service and welcoming atmosphere at the Beltone office. I Love my Legend 17 hearing aids, and how much they help me hear in church, Sunday School and lunch with the ladies.

    Ruth Brickhouse
  • Phillip W
    I use to wear another brand of hearing aids and was completely frustrated. Since coming to Beltone my quality of life has taken a 360 degree turn for the better. I LOVE my Legend 17 hearing aids and the award winning staff at Beltone has bent over backwards to make sure that I am happy and satisfied, which I am! An outstanding experience.

    Phillip Waterman
  • Thomas S
  • Russell S
  • Ruth B
  • Phillip W

View More Testimonials

Our Licensed Hearing Specialist Was Recognized by Beltone Corporate!

Licensed Hearing Specialist Chesapeake & Suffolk

We’re Proud of You, Michael!

Our very own licensed hearing specialist, Michael Lee, who works at our Chesapeake & Suffolk offices, recently won a sales award from Beltone’s Corporate office. Congratulations, Michael! To learn more about our hearing aids or for a free hearing consultation, contact us at 757-550-2580. Our hearing centers are located in Virginia Beach, Chesapeake, Norfolk, Suffolk, and Portsmouth. Check which office is nearest to you!

Beltone Sponsors the Cape Henry Oyster Crush

Beltone Southside is Proud to be a Silver Sponsor for the Cape Henry Oyster Crush in Virginia Beach, VA.

On September 18th, 2016, the 33rd Annual Cape Henry Oyster Crush will take place at the Yacht Club at Marina Shores. Beltone is proud to be a partner of the event as a silver sponsor this year. The Oyster Roast tickets will benefit 31 local charities and will include food, drinks, and music. View the event site here!

Beltone – Giving Back to the Community

Our Hearing Specialists not only care for each and every one of our patients, but the Hampton Roads community as a whole.

The Beltone family is proud to give back to the community, and we make sure to give back in a variety of ways. Beltone Southside sponsors a variety of local events, participates in the Food Drive every year, and donates to many other charities, but one of our favorite ways to give back is when we award a deserving local a new set of free hearing aids. Stay tuned for a feature blog post about our awardee! In Jacksonville, NC, Beltone awarded a USMC Veteran with a set of new hearing aids.

Beltone Legend Hearing Aid Wins Award in 14th Annual American Business Awards

stevie-award

Beltone Legend™ Hearing Aid Wins Award in 14th Annual American Business Awards

The Beltone Legend™ Hearing Aid was recently named a winner of a 2016 Stevie Award in the health and pharmaceutical products category of the 14th Annual American Business Awards. The Beltone Legend™ was recognized for its revolutionary ability to connect to personal mobile devices and allow the streaming of sounds to the hearing aids.

The Beltone Legend™ is also a candidate for the 2016 People’s Choice Stevie Awards for Favorite New Products. To vote, visit the 2016 People’s Choice Stevie Awards Website and follow the link to the Health and Pharmaceutical Product Category, or enter shortcode: G966W when prompted. From here, select the Beltone Legend™.

Belting Southside is proud to offer the world’s first and most advanced full family of Made for iPhone® hearing aids to the residents of Hampton Roads, with hearing centers conveniently located in Virginia Beach, Norfolk, Chesapeake, Suffolk, & Portsmouth.

Beltone Legend™ Hearing Aid Selected as Honoree in the 20th Annual Webby Awards

Beltone Legend™: the Future of Hearing Aids

beltonelegend With its superb sound quality, ability to adjust sounds according to the environment, and smart-phone compatibility, it is no surprise that our Beltone Legend™ sits at the forefront of hearing aid technology. This year, we are proud to announce that the Beltone Legend™ has been announced as a Webby Awards honoree in the Connected Products & Wearables category. The Webby Awards is presented by the Academy of Digital Arts and Sciences and has been hailed as the “Internet’s Highest Honor” by The New York Times. Very few products are chosen to receive this award for each category out of more than 13,000 entries. The Beltone Legend™ is the most advanced hearing aid of its kind. It has the ability to connect to mobile devices and can stream sound right from the mobile device, including audio from voice calls, FaceTime, videos, music, and more. The Beltone Legend™ can also be controlled through the HearPlus app for iPhone, Apple Watch, and Android devices. With the app, you can adjust audio volume and connect to other devices such as TVs and Computers. “Beltone Legend represents the latest in what is possible in hearing aids, taking personalized hearing to the next level,” said Corrine Perritano, President of Beltone North America. “This award is a testament to our commitment to delivering care by connecting wearers with everything that matters in life around them.” Be sure to view more of our hearing aids or wireless hearing aid accessories. Give us a call at 757 550 2580 to inquire about the Beltone Legend™, or to schedule your free hearing evaluation.

Beltone Southside Offers Hearing Aid Discounts!

Beltone Southside is excited to offer discounts for a limited time. View our hearing aids and wireless hearing aid accessories to see if any of our products could be right for you! Make an appointment & let our audiologists give you a free consultation.

Spring Blowout Sale!Take Advantage of These Hearing Aid Discounts

Spring Blowout Sale!

Take Advantage of These Hearing Aid Discounts

Hear like nature intended. Celebrate warm weather with better hearing that you’ll enjoy with our Legend series of hearing aids. Beltone Southside is proud to offer our customers this Spring Blowout, with deals up to 75% off of retail price. This sale is offered for a limited time only, so claim your discounted hearing aids while you can!

View & Print Coupons

Beltone Hampton Roads Announces New Beltone Legend™ Hearing Aid

Taking Personalized Hearing to the Next Level

beltonelegendBeltone is excited to announce the new Beltone Legend™, offering personalized hearing features that you can’t find anywhere else! Personal Sound ID™ mimics how the ear collects and processes sound. It also adjusts to your unique way of listening and living. Superb sound quality and speech understanding are the main focus, thanks to Personal Sound IDTM and Crosslink Directionality, but other features like Smart Gain Pro and Feedback Eraser add adaptability, and intelligence. There is no need to compromise when you choose Beltone Legend. Beltone Legend stands out as one of the most flexible hearing aids on the market. They are small, virtually invisible and built for everyday life, from indoors to extreme sports and tough weather. Beltone Legend is at home anywhere. HPF80 NanoBlock coating blocks moisture and dirt. The Wind Noise Reduction feature makes being outdoors in windy weather easy, by helping to filter out uncomfortable wind noise. Made for iPhone® integration streams sounds wirelessly to the hearing aids from an iPhone, iPad® or iPod touch®, while the HearPlus app controls the hearing aids directly from an iPhone, iPad and iPod touch.

The Doctor Is “OUT”

By Peter Cousin
Director of Marketing
Beltone Southside Hampton Roads

John Brein with Beltone Owner Bari Grohler


Dr. John Brein of Chesapeake had it all. A beautiful wife, two wonderful children, nice home, a sailboat and a successful medical practice united by some of the finest physicians in Virginia. And – just like that – his medical profession ended. Achieving his medical degree as a general surgeon in 1982, from the Medical College of Pennsylvania, Dr. Brein specialized in Anesthesiology, based on the medical communities’ forecast of a shortage in this field by the year 2000. They were correct.

Completing his Anesthesiology Residency at Yale’s School of Medicine, he moved to Virginia Beach for its appealing appearance and professional opportunities. As a contributing member of a medical practice, their group became the anesthesia group for DePaul Medical Center where Dr. Brein became Chairman of the Anesthesiology Department. Life was good.

“By the age of 38,” Dr. Brein explains, “I began to notice a loss in my hearing. It became more difficult to hear the surgeons in the operating room, mouths covered by masks and voices sometimes soft or hushed.” He told one of his friends, an Otolaryngologist, about his hearing problem and they suggested getting an audiogram done. At the conclusion of the test, he was told he needed hearing aids in both ears. In disbelief, he told his friend he had to be wrong. They both reviewed the test and the conclusion was he had a loss in both ears.

Dr. Brein purchased one hearing aid and sought the medical advice from a well-known ENT surgeon in our area. With the hearing loss moderate to moderately severe, he underwent a surgical procedure to improve his left ear. While it improved the hearing capabilities to a degree, it was clear his hearing would not return to a level needed for his profession.

At the age of 40, Dr. Brein went to a convention called Self-help for Hearing Loss. “It was part of my discovery,” says the Doctor. “I found people of all ages there. I thought I would be surrounded by those much older than me. That’s how I envisioned people would be with hearing loss. To my surprise, there were many younger people in attendance. What I realized was younger people have a self-image problem. I, on the other hand, wanted more information – as much as I could gain. I wanted to know anything and everything about this hearing loss I had. There were not a lot of answers. What I did find out is you don’t really know how much communication you’re missing and the people you’re hurting (especially those closest to you) when you don’t address the problem.”

By the age of 43, his hearing had worsened. Even with the use of very powerful hearing aids in both ears, he found himself at a disadvantage and at issue was the very safety of his patients. After advice from his attorney and discussions with his partners and family, he ended his career.

Says Dr. Brein, “The perception is that hearing aids are too expensive and not “cool” for younger people. How untrue. I got hearing aids because I couldn’t hear what people around me were saying. Not only was it frustrating for me but it was frustrating for those around me I care about. I continued to have the TV too loud, spoke at a much louder tone of voice so people could hear me (actually so I could hear me) and never realized that the sore throat I continued to experience was from my own yelling.”

As the saying goes, “When One Door Closes, Another Opens.” This was true of Dr. Brein. He was Bari & Jon discuss his change of career closing out one successful profession and entering into a new exciting one as a Property Manager and owner of Home Choice Properties (Real Estate investment had been something he had been interested in for some time). “I buy homes, fix them up and rent them to wonderful people to enjoy. After wearing full-shell inside the ear hearing aids for more than 5 years, he was swayed by a Beltone newspaper ad he had seen and came into the office to see about the new technologically advanced hearing aid called True™. Being a “techy” of sorts, he wanted the very best hearing aid on the market with all the bells and whistles. When I asked him why he chose the True™ over less technological

Beltone” he says, “just sounds better. It’s clearer. With this new equipment, I can listen to MP3 formats and when the phone rings, the MP3 cuts off for my use of the phone. When I’m done with the call, the MP3 cuts back on automatically. That’s pretty nice. I can also listen to music or other media while still receiving the ambient sounds around me. That’s very close to normal hearing. Beltone’s new technology is on the cutting-edge and that excites me.”

I asked how it affected his hearing. He told me “before the True™ hearing aid, my right ear was so bad my old hearing aid provided next to nothing for me. With the new True™ hearing aid, it seems as though I’ve actually gained more than 50% hearing (and comprehension) in that ear. That is amazing.” I now wear the new True™ in both ears and it’s had a profound effect on my family life. My wife keeps saying I’m different. I’m no longer yelling when I talk and, at times, she has to listen to hear me. It’s great.

Jon holding the True™ in his palm sophisticated equipment he said “because I deserve it! If this is the best then this is what I want!

In closing, I asked Dr. (goes by Jon now) what he would say to someone in their 40’s and 50’s about hearing loss that might change the way they perceive the use of hearing aids. He said quite proudly, “The way it impacted me, was the people I love were suffering. I was blaming them for my problems of not hearing. You have no idea what you’re not hearing(and of course, understanding) and how much impact it has on people around you.

People with hearing problems, no matter their age, become bluffers. If you don’t hear what someone says or only catch part of it, rather than causing frustration or embarrassment, you make up in your mind what they are saying and hope you’re right. You’re not reading lips as much as you’re reading faces and expressions. After awhile you get to be pretty good at it but that’s not the answer for future happiness. The new hearing aids at Beltone fit over your ear and are not noticeable unless someone looks for them. And with the small clear tube that fits into your ear, you hear clearly not loudly, and are hardly noticeable. In short, hearing trumps everything else. It’s worth hearing what you’re missing. Call the folks at Beltone. They will take very good care of you… just like they’ve taken care of me.”

My Name is Dorothy, but you can call me ‘Sue’.

The story of a caring, loving, dedicated human being.

When 75-year-old Dorothy Airth was born into a family of 4 brothers and 2 sisters in Norwood, Massachusetts, her middle sister suggested they name her Sue or Susie. The other children agreed; and from that day forward, she was known as ‘Sue’.

“The first day of school, however, was a different story,” says Sue. “During roll-call, the teacher went through the student roster, acknowledging each person; then, she came to the name Dorothy Airth. “Dorothy,” she called. “Is Dorothy here? Dorothy Airth — are you in the room?” the teacher bellowed. Hearing her last name, she knew it must be her, so Dorothy replied, “I’m here!”

That afternoon, when she arrived home, she asked her mother why her name was Dorothy and not Sue. Her mother replied with a smile; and raising both her shoulders said, “I don’t remember. No matter. When parents name their children, the kids never like their names, anyway!”

While Dorothy was growing up (We’ll just call her ‘Sue’, since everyone else does!), she began losing family members in tragic ways: First, her sister, only 26 years old, died during childbirth. Her brother Bill, just 39 years old, died during an experimental cancer treatment. Sue stayed by his side until the very end. Sue’s devotion to her older brothers and sisters kept her strong; and as the “baby” of the family, she soon took on the position of family matriarch.

Now married with children, Sue’s oldest brother, Bob, talked them into moving to Virginia Beach to escape the harsh winters of Massachusetts; so, in 1977, they packed up and moved here with their two children (daughter Cheryl and son Alan). No matter the distance in the new home, the bond kept her in close touch with each remaining member of the family.

In the 60s — now divorced and a single mother of two — she rushed to North Carolina, where her 3rd brother’s wife was diagnosed with brain cancer. She took care of her brother and his family of 4 children, along with her own two. After extensive surgery, the doctors removed 95% of the cancer, and she pulled through. Sue remained in North Carolina to take care of her sister-in-law and the family for more than 3 months, before returning to Virginia Beach.

Sue remarried and gave birth to another girl, whom she named ‘Robin’. Now, with three children of her own, each time family members became ill, Sue rushed to their side — comforting them, loving them, giving of herself to make sure they had everything they needed, sometimes staying for several months until their passing.

Sue says, “They’re all gone now — my mother, my father, all my brothers and sisters. I’m the only one left. Family is the most important thing a person can have in this life. I believe I was born to take care of my family growing up and to become a healthcare giver, no matter who needs my help!”

Again divorced, Sue moved in with her youngest daughter, Robin, at her request. Robin said, “Mom, you have given so much to so many over the years…please let me take care of you.” Sue agreed.

“During the last ten years,” Sue tells us, “my hearing had become more and more strained. I was turning the TV volume up really loud and found myself saying, “huh?” every time someone talked to me. So, about seven years ago, after reading an ad about Beltone in Virginia Beach; and with the help of my retirement from 20 years at the Virginia Beach School System, where I worked in food service (Cafeteria), I scraped together the money to buy a set of hearing aids. This gave me back an important part of my life — the ability to hear. When my daughter Robin talks to me, she starts the conversation by asking, ‘Mom… you got your ears on’?”

“Over the last two years, my hearing has become worse; and my hearing aids no longer help me as much as I need. However, with my limited income, I know that I cannot afford to purchase new ones!”

Then, I received a call from Bari Grohler, the Owner of Beltone on the Southside. She said, “Sue, we’ve been thinking about you and would like to talk with you, if you can find some time to meet.”

“In a meeting with Bari, Beth Hall (Beltone’s VP), and Peter Cousin (Beltone’s Director of Marketing), Bari shared with me, ‘we began a tradition last year of gifting a set of hearing aids to a deserving patient whom we selected for having given to others unselfishly and without expectation of anything in return. While examining our files, yours continued to rise to the top for consideration; and we are so excited to inform you that YOU have been chosen to be our Second Year Recipient’!”

Tears rolled down Sue’s face, as she was handed a tissue, trying to choke back her emotions. “This is amazing! I’m overwhelmed at your generosity,” she said. “Thank you so much for this recognition, and I’m so moved to have been chosen! I don’t have the words to tell you how much this means to me! There is no way I could afford to purchase a new set of hearing aids at this time of my life.”

Bari continued, “Sue, we are thrilled to present you with a complete set of state-of-the-art, Beltone hearing instruments, which are digital and self-adjusting!” (Bari showed Sue an example, which she held in her hand.) “These will fit over your ear with a very small, almost invisible clear tube, which will fit comfortably into your ear canal. We want you to know that this gift also includes a lifetime of batteries, repairs and cleaning; and it is truly our pleasure to reward you for your lifetime of giving!” [The value of this gift is placed at more than $8,000.00.]

“This amazing person — a lover of life, friends and family — is well-deserving of this gift,” stated Bari Grohler, “and we are so thrilled to make Sue Airth this year’s recipient!”

Beltone of Hampton Roads Contributes to the Food Bank

All of Our Hampton Roads Locations are Collecting Canned Goods for the Food Bank

When one of our staff members read that the Food Bank of Southeastern Virginia was in need of food, we decided to take action. During the summer, while the children are out of school, their shelves can get pretty bare. We wanted to do something here at Beltone to help the community when we saw this. We definitely don’t want to see our local families go hungry.

At all of our locations, our patients were made aware of our efforts to collect as much as possible. We invited them to bring in canned goods if they wanted to contribute. Our patients, as well as our employees, have collected quite a bit to be donated to the organization. We thank everyone for their contribution, and are excited to keep looking for opportunities to give back to our wonderful community. View photos of the PCC’s at each office with their donation boxes below!


OUR LOCATIONS

VIRGINIA BEACH

Pembroke 4, Suite 132
(Across from Pembroke Mall)
757-497-3900 (Local)
877-497-8565 (Toll Free)

1357 N. Great Neck Rd. Ste. 107
(Near intersection of
Great Neck Rd. & First Colonial
behind Chanellos Pizza)
757-497-3900 (Local)
877-497-8565 (Toll Free)

NORFOLK

7649 Granby St
(Ward’s Corner)
877-497-8565 (Toll Free)

CHESAPEAKE

Woodford Square Shoppes
701 N. Battlefield Blvd, Suite N
(Adjacent to Chesapeake General)
757-312-8100 (Local)
877-497-8565 (Toll Free)

3580 Forest Haven Lane. Ste G
(Near Captain D’s)
757-484-7111 (Local)
877-497-8565 (Toll Free)

SUFFOLK

4433 Godwin Blvd.
(3 mi. North of Obici Hospital.)
757-484-7111 (Local) By Appointment Only
877-497-8565 (Toll Free)

We Were Nominated for the Edison Award!

Staying on Top of Hearing Aid Technology

Earlier this month, we advised you that the Beltone LegendTM was named as a nominee for the Edison Award. I am pleased to inform you that we were notified today, that Beltone Legend has advanced to the finalist level for the Edison Award! Named after Thomas Edison, the Edison Awards recognize excellence in new product and service development, marketing, human-centered design, and innovation. Here at Beltone, we are proud to offer our customers the best in hearing aid technology. View our products and make an appointment today to find the perfect hearing aid for you! We are located in Virginia Beach, Chesapeake, Norfolk, & Suffolk. Call (757)497-3900 to speak with one of our hearing aid specialists.

Our Patient is Now a Legend!

Beltone Hearing Aids Helps Hampton Roads Local’s Life

By Peter Cousin Beltone Southside Hampton Roads

Four years ago we met Jon Brein, a prominent Property Manager and Real Estate investor in Hampton Roads, Virginia. By the age of 43, Jon was enjoying a lucrative position as Chairman of the Anesthesiology Department at DePaul Medical Center in Norfolk, Virginia, until his hearing became an obstacle in surgery he could not overcome. Moving his career to property management and investments, Jon wore full-shell custom hearing aids for more than 5 years. This allowed him to perform his work but the quality of hearing was not what he wanted. It was loud enough but he couldn’t hear clearly and found himself asking people to repeat themselves multiple times.

Finding a Local Hearing Aid Center

Jon first contacted Beltone in November of 2010 to try out the new True hearing aid. “Being a ‘techie’ of sorts, I wanted the very best hearing aid on the market. It just sounded better. It’s clearer. This new equipment allowed me to listen to MP3 formats and when the phone rang, the MP3 cut off allowing me to use the phone. When I was done with the call, the MP3 cut back on automatically. That’s pretty nice. I also was able to listen to music or other media while still receiving the ambient sounds around me. That’s very close to normal hearing.  Beltone’s technology is always on the cutting-edge and that excites me.” I asked how it affected his hearing. He told me “Before the True™ hearing aid, my right ear was so bad my old hearing aid provided next to nothing for me. With the new True™ hearing aid, it seemed as though I actually gained more than 50% hearing (and comprehension) in that ear. That is amazing.” I now wear the new True™ in both ears and it’s had a profound effect on my family life. My wife keeps saying I’m different. I’m no longer yelling when I talk and, at times, she has to listen to hear me. It’s great. In June this year (2015) Jon came in to have his True™ hearing aids serviced. While in the office, he inquired about new technology available from Beltone called Legend™. Beth Hall, VP of Operations and Licensed Specialist, told Jon about the new units. She explained the improvement in the system including a larger battery with more life. Jon told Beth he bought the best hearing aids on the market four years ago from Beltone. “I’m always interested in what’s new and better.” Beth shared the advantages of the newPersonal Sound ID™ and explained that it was built for everyday life, including extreme sports and bad weather. Beltone Legend is treated with the HPF80 NanoBlock coating which blocks moisture and dirt. Jon was very impressed with the new interfacing. The made for iPhone® integration streams sounds wirelessly to the hearing aids from an iPhone, iPad® or iPod touch®, while the HearPlus app can control the hearing aids directly from an iPhone, iPad and iPod touch. He told Beth to hold on servicing his older units and to hook him up with a new set of Beltone Legends. “I’ve been a one man office with my business as an investor and property manager. I manage all the tenants, do repairs myself, take care of the books and answer the phones. These new hearing aids will help me take it to the next level without hiring others because of my hearing disability. These new aids are everything I could want in a quality hearing aid.” “To be honest, I had been looking around for all types of hearing aids and companies and what new technology would best suit my personal needs. Beltone has always been good to me with pricing and service and the people at Beltone are just the best. I have a good relationship with several of their people and their owner, Bari Grohler. I’m very happy with this product and recommend it to anyone and everyone who needs hearing aids either for the first time or as an upgrade to what they’re wearing currently.” In closing, I asked Jon what he would say to someone in their 40’s, 50’s and 60’s about hearing loss that might change the way they perceive the use of hearing aids. He said quite proudly, “The way it impacted me was, the people I love were suffering. I was blaming them for my problems of not hearing. You have no idea what you’re not hearing (and of course, understanding) and how much impact it has on people around you. People with hearing problems, no matter their age, become bluffers. If you don’t hear what someone says or only catch part of it, rather than causing frustration or embarrassment, you make up in your mind what they are saying and hope you’re right. You’re not reading lips as much as you’re reading faces and expressions. After awhile you get to be pretty good at it but that’s not the answer for future happiness.” “The new hearing aids at Beltone fit over your ear and are not noticeable unless someone looks for them. And with the small clear tube that fits into your ear, you hear clearly not loudly, and they’re hardly noticeable. In short, hearing trumps everything else. It’s worth hearing what you’re missing. This is the most cutting edge aid in my experience out there. With Beltone you get quality, reliability and service to back it up. This is the best hearing aids on the market.” “Call my friends and professionals at Beltone. They will take very good care of you… just like they’ve taken great care of me.” Contact Beltone today at 757-497-3900. They are conveniently located with six offices throughout Hampton Roads, Virginia. You NEED to hear what you’re missing!  

Beltone Helps Sponsor “Dolphin Challenge” Race

On a bright but blustery day – October 2, 2010, runners from across Virginia, Maryland and Washington D.C. converged on the town of Sandbridge to “Run for the Cause”. The LiveStrong Sandbridge Dolphin Challenge 1 mile, 5k and 10k race was held to raise money for the Lance Armstrong Cancer Foundation on behalf of A Dolphin’s Promise and its President, Cindy Graf. More than 300 racers of all ages showed up for the event which was sponsored in part by Beltone Hearing Aids on the Southside of Virginia. “We’re going to make sure they have all the water they need to keep hydrated” said Beltone President Bari Grohler. We made sure there was enough water for all the runners and positioned ourselves at the Start/Finish line. The one mile race for children began promptly at 8 am and the 5k and 10k race began at 9 am. Because of strong headwinds there was no record set but the money raised for the event was substantial. All funds go directly to the Lance Armstrong Cancer Foundation. The race began after the singing of our National Anthem and was led out of the gates by this 1939 Packard (shown at the right). And there OFF! The Men’s winner of the 5k “Smoked” his competition by more than a 3 1/2 minute margin. Note there is no one pictured behind him Standing at the ready with water in hand are the ladies from Beltone. The runners were glad to see them and not one passed up the opportunity. They braved the cold for a good cause Cold? YES! Early? YES! Worth It? YES! YES! YES! Pictured L to R: Jordan Hubbard – Office Manager, Bari Grohler – President, Beth Hall – VP Operations